The beverage giants are joining an industrywide effort to connect consumers with government safety data as shoppers become increasingly concerned about what’s in their food and drinks.
Coca-Cola, PepsiCo and Keurig Dr Pepper are among the major beverage companies rolling out QR codes across packaging to give consumers access to more information about ingredients in sodas, energy drinks and other offerings.
The packaging update is a major expansion of the American Beverage Association’s Good to Know initiative, a project started last July that connects consumers with easy-to-understand information about common beverage ingredients using data from global food safety agencies.
