Key Objectives

To address the global hikes in raw material prices by educating participants on cost reduction techniques and demonstrating practical applications without compromising on quality and appeal to consumers

Key Points

• Address key industry challenges.
• Educate and Highlight: Science and benefits of sugar and juice reduction.
• Demonstrate: Practical applications and live demos.
• Engage: Interactive sessions and discussions.
• Problem-Solve: Address challenges and provide tailored solutions.

Agenda

• Welcome drink and interactive session!
• Introduction to changing consumer needs
• Introduction to the Global beverages Landscape and key challenges
• Introducing Cost-Effective Solutions with less sugar and juice
• Scalability: Benefits for all manufacturers
• Q&A: Discuss implementation.
• Conclusion and Future Directions
• Key takeaways
• Future innovations

Meet Your Expert Workshop Leader:  Midey Gonzalez Azofeifa, Regional Innovation Director

A Food Science Engineer from Costa Rica with a specialization in physicochemical and functionality of food ingredients from Wageningen University and an MBA in Strategy Marketing from the University of Amsterdam. At this moment as part of the IFF Innovation Program Re-Imagine Wellness she supports globally IFF FLAVORFIT™ portfolio for Savory and sweet flavor modulation across categories for healthier and tastier food. With more than 25+ years of work in food and food ingredients, midey has a special passion and focus on solutions for sugar reduction and all possible ingredients and technologies used for this purpose and how you can make use of them to influence the perception and acceptability of the final product. She is highly involved globally around this topic with a social responsibility to support and bring healthier products with less sugar to the consumers.