Sjors currently holds the position of Global Innovation Marketing Leader for Beverages and Citrus in the Nourish division of IFF, in which he drives global strategy development and execution, and Innovation ideation and commercialization. He started his career at Quest International (now Givaudan) where he received his Flavorist degree and managed the global Flavorist School. Consecutively, Sjors fulfilled the role of Regional Product Manager Beverages for Europe, Middle East and Africa at Givaudan, with a strong focus on business development and commercialization of new flavor innovation. After that he moved to IFF in the role of Regional Category Director Beverage & Dairy. Sjors holds a MSc degree in Biotechnology from Wageningen University, The Netherlands. In his free time, he enjoys spending time with his two daughters, sings in his band or goes road bicycle racing.