Nassim is an accomplished professional with over two decades of experience in the automation and digital solutions industry. He has held various leadership roles across different regions, demonstrating his versatility and expertise in project management, sales, and marketing within this domain. His career journey with Tetra Pak began in 2012, where he served as an automation manager in France. He relocated to Dubai in 2017, where he focused on expanding Tetra Pak Automation & Digital portfolio across the Greater Middle East & Africa region. His efforts in market penetration underscore his strategic vision and ability to drive business growth in diverse geographical areas. From 2022, Nassim lead the global Automation & Digital Sales Enablement Team dedicated to supporting sales efforts and leveraging his extensive experience in software and solution sales strategy. As Tetra Pak mission revolves around guiding Food & Beverage (F&B) companies, Nassim brings a view on customer digital transformation journeys and ensuring competitiveness in a rapidly evolving market landscape. One of Nassim's key strengths by understanding the specific pain points of manufacturers, outlining solutions that generate significant value. This holistic approach not only meets the immediate needs of clients but also ensures that investments in automation and digital solutions yield measurable returns on investment.