Khaled is a pragmatic business leader who is fascinated about business and their inner workings. A former global executive leading Marketing, Branding, Public Affairs and Communications operations for Europe, Central Asia, Middle East & Africa Region. Currently the CEO of TOUGHLOVE Advisors - a new business, strategy, marketing and branding advisory firm. He has more than 30 years’ experience, which started in advertising and then continued in international sales, marketing, and branding in FMCG (B2C) and Food Packaging Industries (B2B), including Tetra Pak and The Coca-Cola Company. Khaled has a Bachelor of Commerce degree from Concordia University - Canada and has completed several executive programmes in leadership and management at Ashridge - UK, IMD - Switzerland and Harvard Business School - USA. He is an active investor in technology, beverages, hospitality, sports marketing, and finance. Born in Beirut, he is a Canadian citizen and has lived and worked in 15 countries and now calls Dubai home.
Khaled is also the Chairman of The Marketing Society - UAE and is a very well-respected business leader, public speaker, marketer, and mentor to young entrepreneurs.
Khaled is also a published author of a book titled “This Is What Tickles Me” and a co-author of a book titled “MADE WITH TOUGHLOVE” – Real Life Business Stories.