Keith Tan is the visionary CEO and founder of Crown Digital, leading the integration of robotics and AI in the food and beverage (F&B) industry. Inspired by his own challenges as a former F&B operator, Keith developed Ella, Singapore's first fully autonomous robot barista, to tackle labor shortages and enhance operational efficiency. Ella delivers high-quality coffee with speed, consistency, and minimal human intervention, significantly reducing manpower requirements and operational costs. Keith’s innovative approach merges cutting-edge technology with everyday experiences, aiming to redefine service efficiency while maintaining a human-centric experience.
Committed to sustainability, Keith has partnered with SIG to introduce milk-in-bag solutions, reducing packaging waste and driving environmentally friendly practices within the F&B sector. Ella’s integration with a mobile app allows for personalized customer interactions, subscription models, and a seamless ordering experience, fostering strong customer loyalty. Strategic collaborations with partners like JR East, Leave A Nest, and Kobashi Holdings have bolstered Crown Digital’s technological development and manufacturing scale-up, positioning the company as a leader in smart retail solutions. Keith’s efforts are pushing the boundaries of automated service delivery, setting new standards for the future of the F&B industry with a focus on sustainability and innovation.