Justin Emmanuel Steinbach is an experienced business leader with a foundation in Business Administration and Sociology. He attained his degrees from Saint Mary's University in Halifax, Canada, graduating in 2001. With a career spanning more than twenty years, Justin excels in overseeing global Foodservice businesses, having held key roles at esteemed companies like Danone and Barilla. In July 2023, Justin took on the role of CEO for IFFCO Professional at IFFCO Group, a multinational headquartered in the United Arab Emirates, renowned for its pioneering FMCG brands. With his strong leadership skills, Justin oversees the dynamic and crucial GCC markets, guiding the strategic direction of the business. At IFFCO, Justin provides inspired leadership, focusing on building a best-in-class team and business unit. His dedication to fostering a healthy work culture and empowering his team to achieve the organization's mission and goals stands out. Justin is also instrumental in developing and implementing operational policies and strategic plans to drive business results. He oversees all operations and business activities, ensuring alignment with the overarching strategy and mission of IFFCO Group. Passionate about continuous growth, his commitment to excellence reflects his daily aspiration to make a difference. In business, Justin's goals revolve around being recognized as an inspiring and ethical leader who prioritizes people, creating a daily positive impact. He values continuous learning, actively embracing diversity and inclusivity to curate a motivated and talented team. Justin's focus on building solid relationships with HORECA stakeholders, fostering a trust-based work culture, and enabling his team to execute an inspiring vision and strategy underscores his dedication to IFFCO's growth and success. Justin's unique blend of business acumen and sociological insights positions him as a dynamic and impactful leader within the FMCG industry.