Athar Siddiqui is the Executive Vice President of Factory Automation & Motion Controls at Siemens Middle East. Since joining the company in 2006, after earning a degree in Industrial Electronics from NED University of Engineering and an MBA from ZABIST, he has held several key roles in Digital Industries, across the Middle East and Germany. With a deep understanding of industrial technologies, Athar is committed to driving innovation by helping customers accelerate their digital transformation through the adoption of the latest automation and digital solutions. His expertise ensures that businesses remain competitive in a rapidly changing world, leveraging Siemens’ cutting-edge technologies to ensure industrial operations are more efficient, more resilient, and more sustainable.