Ali is the leader of the Line of Business Digital Factory within Schneider Electric’s Business Unit Industrial Automation. Ali joined Schneider Electric in 2015 as Senior Vice President of the Line of Business Machine Solutions within the Business Unit Industrial Automation. In 2021 he expanded his role by taking the lead of the LoB Digital Plant. As of February 2022, he officially holds the position of Senior Vice President of the LoB Digital Factory, which stems from the merge of Digital Plant and Machine Solutions. Ali started his career in May 2001 as Project Manager in the Motion Control Unit at Siemens AG. In the following 15 years, he held various leadership positions in R&D, Sales and Marketing, Business Development, Strategy and General Management. He gained both wide-spread experience and deep knowledge in Industrial Automation and Controls, Energy Management and the dedicated customer markets with a proven track record in driving innovation and global business growth. Ali Haj Fraj holds a diploma in Mechanical Engineering as well as a doctorate in Mechatronics from the TU München.