Building on IFFCO Group's vision of "Investing in the Future," the company has launched an initiative poised to revolutionize diets, challenge prevailing views on food security, and offer a nutritious and delicious alternative protein source.In 2023, IFFCO achieved a milestone by inaugurating THRYVE™, the first 100% plant-based meat manufacturing facility in the Middle East. THRYVE™, has quickly become a leader in the flexitarian movement.At THRYVE™ we chose the best ingredients to deliver taste as well as supporting a healthy diet, using only natural, non-GMO ingredient with no artificial preservatives, additives or colours and providing protein, fibre, omega-3 whilst having no trans fats or cholesterol.THRYVE™ delivers tasty meat alternatives that benefit both consumers and the planet. The products are made from faba beans, a climate-smart crop that enriches soil by fixing nitrogen through its roots. Faba beans require less water and fertiliser and adapt to various environmental conditions, making them a sustainable plant-based protein choice.THRYVE 100% Plant-Based Kofta Balls, made with faba beans, are blended with fresh parsley and spiced with Baharat & Turmeric. Easy to cook from frozen in minutes on a fry top/grill, hob or oven with versatile applications. Try loaded into a wrap with hummus, sumac onions and sriracha sauce, or with a rich spicy tomato sauce, cous cous and zested coconut yoghurt.