Lesaffre to Showcase Baking Innovations at Gulfood Manufacturing 2024 in Dubai Lesaffre, the global leader in yeast and fermentation, will exhibit at Gulfood Manufacturing in Dubai from November 5-7, 2024. The company's baking business, "Baking with Lesaffre," will present its latest innovations aligned with its commitment to supporting customers. These advancements will enable Lesaffre to strengthen its customer support, helping bakers meet evolving consumer expectations and address the challenges of tomorrow. Visitors can discover Lesaffre's comprehensive services for bakery professionals, including the Lesaffre&me mobile application. This free-to-use app allows bakers to earn loyalty points for Lesaffre product purchases, which can be redeemed for rewards. The app also offers features like the "Dr. Bread" tool, recipes, tutorials, and product catalogs to facilitate bakers' daily operations. 2024 marks the 50th anniversary of Lesaffre's global network of over 60 Baking Centers, including one located in Dubai. This unique concept allows Lesaffre to offer customers a range of services, from technical assistance and recipe optimization to sensory analysis and co-development, all with the aim of maximizing the profitability of its bakery and industrial customers. Among the new offerings, Lesaffre will expand its Inventis range of bakery premixes with new formulas that allow bakers to release their creativity. The company's saf-instant brand, the global reference for instant dry yeast, is also expanding to meet today's and tomorrow's challenges and customer expectations. Lesaffre looks forward to engaging with craft bakers and industry professionals, demonstrating how the company can be a strategic partner in helping them meet evolving consumer demands and drive growth for their businesses. Visitors are invited to visit Lesaffre at Hall 6 - Stand C6/28.