The Ferrero Group targets further waste and carbon reduction

The Ferrero Group is to launch thinner packaging material for its Kinder Bueno, as well as piloting paper-based packs for its Italian bakery products.

The announcements were made as the confectionery and chocolate specialist revealed it has signed to the Consumer Goods Forum’s (CGF) Plastic Waste Coalition’s set of ‘Golden Design Rules’.

Its packaging team has developed a new thinner material, which Ferrero said delivers a thickness reduction of approximately 20% compared with standard films. The new thinner material will be introduced on selected products, such as Kinder Bueno, starting from 2022. Ferrero added that it will lead to an initial annual reduction of “approximately 550 tons of materials, saving around 1,450 tons of CO2 compared to the previous packaging”.


In addition, Ferrero is piloting a new paper-based external packaging for its Kinder bakery range, including Kinder Délice and Kinder Brioss. The new packaging features an method of wrapping Kinder Bakery products using paper film, suitable for recycling in the country’s paper stream. If successful, the paper packaging will be rolled out across the business’ entire portfolio of bakery products in the Italian market.

The company also announced it will join HolyGrail 2.0, facilitated by AIM – the European Brands Association as associate partner. The project aims to prove the viability of digital watermarking technologies for accurate waste sorting, resulting in more efficient and higher-quality recycling.


Fabio Mora, Global Packaging Director of the Ferrero Group said: “In 2019, we committed to making all of our packaging reusable, recyclable or compostable by 2025 and I’m proud to see that we have already made some significant progress on our journey. Over the last few months, we partnered with over 85 companies on the digital watermarks project HolyGrail 2.0, a transformative program testing how digital technology can enable better sorting and higher-quality recycling for packaging.

“Additionally, we are proud to have signed the CGF’s new Golden Design rules as another commitment to assess and redesign the critical elements of packaging. The new thinner Kinder Bueno packaging material and paper-based Kinder bakery trial further demonstrate our ambition to accelerate sustainable innovation and to drive circular solutions. We look forward to sharing further updates on our progress soon.”

Source: Packaging News